segunda-feira, 4 de maio de 2009

the rise and fall of the boombox



http://www.npr.org/templates/story/story.php?storyId=103363836

Before there were iPods, or even CDs, and around the time cassettes let break dancers move the party to a cardboard dance floor on the sidewalk, there were boomboxes. It's been 20 years since the devices disappeared from the streets. It's high time to press rewind on this aspect of America's musical history. Back in the day, you could take your music with you and play it loud, even if people didn't want to hear it. 150 decibels of power-packed bass blasted out on street corners from New York City to Topeka. Starting in the mid-'70s, boomboxes were available everywhere, and they weren't too expensive. Young inner-city kids lugged them around, and kids in the suburbs kept them in their cars. They weren't just portable tape players with the speakers built in. You could record off the radio, and most had double cassette decks, so if you were walking down the street and you heard something you liked, you could go up to the kid and ask to dub a copy. They were called boomboxes, or ghetto blasters. But to most of the young kids in New York City, they were just a box. And the manufacturers noticed, says Fred Brathwaite, better known as Fab 5 Freddy. "People that were big fans of music at the time were into higher-fidelity, better-quality sound — bass, midrange and treble," Freddy says. "So [the manufacturers] listened to what the consumer, what the young hip kid on the streets of New York, wanted. We wanted bass."

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